About us

Welcome to ABC 24/7! In this international behavior nerd webshop we offer a carefully selected collection of physical products and online learning opportunities, all in one place and with plenty of bonus material becoming available both on this site and on our facebook page. We are so happy to have you here – dig in, and enjoy!

This Scandinavian based site is brought to you by Caroline Ottermalm (DjurVarDag) and Eva Bertilsson (Carpe Momentum) .

We are thrilled to invite you here, and look forward to continuing the development of this site and its content.

What’s in the name?

  • ABC is for that fundamental unit of behavior: the relationship of Antecedent-Behavior-Consequence. Also, we strive to provide a shopping experience as easy as ABC!
  • 24/7 is for behavior always going on and always being of interest to us – 24 hrs a day, 7 days a week. Also, the webshop is always open!
  • WTF is for What’s The Function – if you read it as something else that’s totally up to you :-).

For a geeky conversation about the concept of function with Eva & Chirag Patel, click this link!

Eva Bertilsson
Carpe Momentum

Eva runs our online learning segment.

Click to read more about

Caroline Ottermalm

Caroline runs the segment of physical products and manages all check-outs and payments.

Click to learn more about Caroline.